An overview of Google AdWords

It is an important tool in business. As business has moved to a more digital platform and companies have recognized the importance of having an online presence, services like AdWords have become very important. Google is a powerhouse in this area, so understanding AdWords and having proper Google AdWords management is very important to the overall success of your business.

Definition of Google AdWords

It is a marketing platform. It may also be referred to as pay-per-click advertising. This just means that you pay for certain keywords. When those keywords are typed into the search engine by a user, your ad comes up. If the user clicks on your ad, you have to pay the agreed upon amount. AdWords is set up on a bidding platform where different keywords are sold at different rates. The more competition, the higher the price for a keyword.

How It Works

How AdWords works, though, is not quite so simplified. There are actually a lot of different factors that are in play as to how much you will pay and what keywords you will be able to use.

To begin, you need to choose your keywords. When you want to use keywords that are relevant to your business. You should choose those that your target customers will most likely use to find your business. For example, if you sell gold bracelets, then you may want the keyword phrase “gold bracelet.”

It is very probable that you won’t be the only person who wants to use a keyword. When someone else wants to use a keyword, you have to bid on it. You must have a winning bid to actually secure the keyword. For lesser used words, you can usually get a great deal, but if you are going after highly valued key terms, such an “insurance,” you may have to pay a hefty amount. So, choose your keywords carefully and know when to back away from bidding that is getting too high.

The actual amount of the bid isn’t the only thing at play here, though. Google is, after all, a search engine. They are interested in quality. So, they will look over your ads and score them. If you have great ads but a lower bid than someone with bad ads, then you could still very well win the bid.

When you win a bid, you only pay when a user clicks on your ad that shows up in the search results.


In order to secure the right keywords and get the most from AdWords, you have to have good AdWrods management. PPC management will help you to ensure you have good ads and that you choose good keywords. Management is essential to ensuring that you are getting traffic from your keywords and that they are actually a good value. It can also help you to make sure your ads are effective. If you have an ad up and nobody is clicking, you want to catch this fast, so you can make changes.

Benefits of Google AdWords are Geo-targeting, Flexible, Control on the budget, Instant results, Pay for performance, Cost-effective,24×7 accessibility.

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