Marketing teams in the current world of business are structured to drive traffic to their websites, which leads to conversions. Immediately this process begins delivering results, marketers pursue ideas that could generate even more traffic and probably more success. In the process, marketing teams overlook the fact that they could also use existing traffic to get more. This is where conversion rate optimization gets into play by allowing marketers to design useful strategies that are targeted towards enhancing the development of their businesses.
What is CRO?
Traditionally, websites have been using design meant to get conversions from visitors and customers. These conversions can occur anywhere on the site including landing pages, pricing page, blog and homepage. Optimizing these conversions is what CRO does. Conversion rate optimization is an opportunity that exists untapped that helps marketing teams that you can use to impact your business by fine-tuning your site to get conversions.
When should your business use conversion rate optimization?
Immediately your marketing campaigns start converting and attracting visitors who become regular customers, you should think about using CRO. Some businesses have a known demand for products, which makes it possible to make more from existing website traffic. Using tools like the Google’s Global Market Finder could help you to understand the search volume of your potential customers, something that gives you a picture of the kind of opportunities your business can embrace to get growth. You need to determine the threshold of your customer’s demand so you can nail down how to make more from existing website traffic.
Conversion rate strategies you should embrace
Create text-based CTAs for blog posts
While it is a perfect idea to use call-to-action while blogging, these strategies sometimes fall short and fail to entice the audience to embrace the desired action. Banner blindness is a phenomenon and people are getting accustomed to ignoring any information presented in the form of a banner on websites. With this lack of attention, you need to use a different approach that targets visitors better. Text-based CTA is a perfect idea and this can be presented through H2 or H3 tags.
Use lead flows on your blogs
You could conduct a test using lead flows to attract attention while offering value. High-converting pop-ups come in handy and you can select from a side-in box from platforms like HubSpot to ensure you reach a click through rate of up to 192%.
Run tests on landing pages
Landing pages offer an important part of modern marketing tools. With a landing page, a visitor can be converted into a lead, or some existing leads could engage more deeply with different parts of your brand and in the process acquire new products. Testing the website copy is easy if you have image form questions and page design that allows you to receive feedback on the interactions visitors have with your pages.
Use messages on high-converting pages
Using different messaging tools available as plugins, you could add a feature that allows you to chat with visitors in real-time. This helps you to increase conversions as these visitors are able to get firsthand information about your offers. Target high-performing pages that receive a lot of traffic as these are the ones to help you come up with a reliable strategy that targets the huge flow of traffic.
Re-engaging website visitors
The conversion metric you choose does not matter as much as people taking the right action does. Leveraging retargeting can help you to re-engage people who left your website. You could track your visitors through serving them online ads while searching through their browsers to visit other sites.