How to make your website run faster

Website speed optimisationA slow website affects both the end-user and search engine optimization (SEO), so you should make sure your website is optimized well to achieve the right speed. If you are running a business and your website is slow, you could suffer a lot of bounce rate and users will likely choose other companies because it is annoying to keep waiting for pages to open. You should, therefore, strive to streamline the infrastructure of the website to ensure its speed is at par and within the acceptable range for search engine optimization to bear fruits. To speed up your site, you can use the following methods.

Make images internet friendly

The size of your website and the kind of images you use matters a lot when it comes to enhancing speed. Size of images makes a difference, so you need to ensure the images you use are not bulky or do not overload connections. One of the ways you can ensure the images are of the right sizes is through shrinking them by changing resolution and compression. You can also do cropping by cutting out unwanted parts of the image and this will also reduce its size. Also make sure you only use images where necessary, so in other spaces where you think plain text can do don’t add images.

Reduce external scripts

While adding extra features to your site, you could add some code snippets of JavaScript or any other language. These snippets over time make HTTP requests to take longer. Some of the external scripts that could be making your pages slow include the Facebook “Like my page” buttons, Bootstrap that is added through their CDN system and font awesome icon sets. Pop-up boxes are also a suspect as well as external fonts, so if you can minimize the usage of these things you would do your website a lot of justice.

Take advantage of caching

Caching can be described as when web pages store static files like images and HTML documents to allow visitors to access the page easily. This is ideal because there is no need to use the database for retrieval, so the pages load faster. However, in most sites catching only works for repeat visitors, so those who use the site for the first time cannot enjoy this experience until the load files are stored for retrieval later. Installing catching is easy if you are using WordPress. All you need is to search for catching plugins like W3 Total Cache, which is popular for optimizing performance.

Get rid of website baggage

Website “baggage” could be different things depending on the type of site you have. Some of these, as discussed above, include images, external scripts and plugins. Other forms of baggage you could be holding on your site include code that accumulates on the site, for example when you try to fix some issues without factoring in productivity. Massive databases also come as a challenge when dealing with website optimization to achieve the needed speed and performance, so you can use different databases to house small parts of your site.

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