The similarities between onsite SEO and user experience

Onsite SEO practices refer to the various ways used in optimizing a site so that it can rank high with search engines. The practices must be done within the website unlike the other tasks carried elsewhere to change a site’s indexing. They focus on simple things that you can do as a website owner. However, they must be done properly for you to enjoy the benefits of best onsite SEO practices. Here are some of them:

Page Titles

The page titles are important as they not only appear on a webpage, buy they are at the top of page. They also appear in links, which are sometimes shared on other platforms including social media. To make the titles effective in internet marketing, make sure they contain your main keywords. Avoid long titles by making sure it 60 or less characters. Remember, the titles should stand out despite being brief. They contribute a lot in selling your webpage.

Meta Descriptions

Meta descriptions give brief information about your page content. The search engines use these text snippets to make people click on your website when they get search results. However, not every page should have the compelling description. These pages include legal disclaimers and service terms. Their content does not need to be marketed. Excellent meta descriptions must be written in attractive sales language and act as call to action for potential customers. Make sure the brief information contains your keywords and not over 160 characters. But, you should note that these Meta descriptions are a chance for you sell but not a search engine ranking factor.

Headers and Sub-headers

The headers are those headlines at the top of a webpage before the text block. In SEO, they are important as bots use them to determine most influential page to appear on the first page of search results. Each page has to have a single H1 page heading plus other sub-headings referred to as H2, H3, and H4 and so on. The main page heading should have the keyword phrase and give a brief description of the page’s content. Include the keywords in the sub-headings too.

Quality Page Content

The quality of the content on your web pages must be top notch. Cover your area of specialty with a lot of expertise to make your content substantial and more reliable than other similar web content pages. You do this by making sure it is well written, proofread, contains only quality links and its professionally edited.

Mobile Responsiveness

A huge percent of the world’ population is searching for information online using their mobile phones. Therefore, it is important to make your website mobile responsive to reach as many people as possible. This is one of the best onsite SEO practices and brings in positive results fast. The phone numbers must be clickable and you shouldn’t use flash. Also remove all the unnecessary content and users will navigate easily using their mobile phones.

These are just few of the best onsite SEO practices and they have been proven to bring good results. Your website will improve and with time, it will translate into sales.

An overview of Google AdWords

It is an important tool in business. As business has moved to a more digital platform and companies have recognized the importance of having an online presence, services like AdWords have become very important. Google is a powerhouse in this area, so understanding AdWords and having proper Google AdWords management is very important to the overall success of your business.

Definition of Google AdWords

It is a marketing platform. It may also be referred to as pay-per-click advertising. This just means that you pay for certain keywords. When those keywords are typed into the search engine by a user, your ad comes up. If the user clicks on your ad, you have to pay the agreed upon amount. AdWords is set up on a bidding platform where different keywords are sold at different rates. The more competition, the higher the price for a keyword.

How It Works

How AdWords works, though, is not quite so simplified. There are actually a lot of different factors that are in play as to how much you will pay and what keywords you will be able to use.

To begin, you need to choose your keywords. When you want to use keywords that are relevant to your business. You should choose those that your target customers will most likely use to find your business. For example, if you sell gold bracelets, then you may want the keyword phrase “gold bracelet.”

It is very probable that you won’t be the only person who wants to use a keyword. When someone else wants to use a keyword, you have to bid on it. You must have a winning bid to actually secure the keyword. For lesser used words, you can usually get a great deal, but if you are going after highly valued key terms, such an “insurance,” you may have to pay a hefty amount. So, choose your keywords carefully and know when to back away from bidding that is getting too high.

The actual amount of the bid isn’t the only thing at play here, though. Google is, after all, a search engine. They are interested in quality. So, they will look over your ads and score them. If you have great ads but a lower bid than someone with bad ads, then you could still very well win the bid.

When you win a bid, you only pay when a user clicks on your ad that shows up in the search results.

Management

In order to secure the right keywords and get the most from AdWords, you have to have good AdWrods management. PPC management will help you to ensure you have good ads and that you choose good keywords. Management is essential to ensuring that you are getting traffic from your keywords and that they are actually a good value. It can also help you to make sure your ads are effective. If you have an ad up and nobody is clicking, you want to catch this fast, so you can make changes.

Benefits of Google AdWords are Geo-targeting, Flexible, Control on the budget, Instant results, Pay for performance, Cost-effective,24×7 accessibility.

How to make your website run faster

Website speed optimisationA slow website affects both the end-user and search engine optimization (SEO), so you should make sure your website is optimized well to achieve the right speed. If you are running a business and your website is slow, you could suffer a lot of bounce rate and users will likely choose other companies because it is annoying to keep waiting for pages to open. You should, therefore, strive to streamline the infrastructure of the website to ensure its speed is at par and within the acceptable range for search engine optimization to bear fruits. To speed up your site, you can use the following methods. Continue reading “How to make your website run faster”

How to make the most out of your Google AdWords budget

Google AdWords best resultsMarketing is a core aspect of building a business that anyone looking to achieve growth must embrace. While implementing a marketing strategy, you need to use creative methods of promotion that can help you to penetrate through the hard wall created by competition. One of the platforms people use to manage their marketing strategies and campaigns is AdWords, which comes at a cost. If you have a modest budget and you would like to achieve a lot with it, you should then consider embracing ideas that can help you to boost the effect derived from your campaigns. Continue reading “How to make the most out of your Google AdWords budget”

Making Every Visit To Your Website Count: Guide To Conversion Rate Optimization

Marketing teams in the current world of business are structured to drive traffic to their websites, which leads to conversions. Immediately this process begins delivering results, marketers pursue ideas that could generate even more traffic and probably more success. In the process, marketing teams overlook the fact that they could also use existing traffic to get more. This is where conversion rate optimization gets into play by allowing marketers to design useful strategies that are targeted towards enhancing the development of their businesses. Continue reading “Making Every Visit To Your Website Count: Guide To Conversion Rate Optimization”

What is the difference between paid and organic search results?

SME Google AdWords V SEOThe search engine is the most dominant instrument on the internet. Mostly, when you use a search engine, it provides you with paid and organic search results.

Paid Search results

Paid search are organic results that come along with ads. This is one of the main ways in which search engine companies make money. These ads are always displayed on the top of your search results or in a sidebar on the search page. This is the reason why paid search results are called ‘Ads.’

Organic Search results

Organic search results are the feedback given by search engines such as Google. These search results are usually not paid. Organic results display with priority given to:

  • Website traffic
  • Significance of the content
  • Relevance to keyword

Continue reading “What is the difference between paid and organic search results?”