Most people try to over complicate the subject.
SEO stands for Search Engine optimisation and is practice or name given for improving the ranking of a website in organic search engine results.
Search engines such as Google and Bing display results based on how authoritative and relevant the page is related to the user search.
The search engines main job is to provide the most relevant results for the user search query.
Google ranks pages based on the quality of the content on the web page and authority and relevance of external websites that link to the content.
How do you make your website rank highly in Google?
If you publish great content on your website that provides clear and concise information about your subject, it is much more likely to be shared and linked to from other websites, which in turn will increase the authority of the content and help it rank higher in the search engines.
The Beginner’s Guide to SEO (Search Engine Optimisation)
When you upload your site to the net, you want to connect with your target audience – the people who are interested in what you have to say. SEO is an art of creating your site, its link structure, its social media profiles in such way that the major search engines act as a carrier of your message and connect you to exactly those people whom you want to attract. Search engines crawler algorithms examine your site and then decide how relevant is it to the inquiry based on a given keyword. Here we will briefly examine some of the most important ranking factors:
Every successful SEO campaign starts with a keyword research. If you choose the wrong keywords all your other efforts might be in vain. Ideally, you would want a keyword with many searches and low competition. For this purpose, you might consider long tail keywords, for example: “Second-hand mobile phones in Brighton for less than £90” instead of just “mobile phones”. You can find all the necessary metrics by researching the engine’s statistics. All the engines have tools to help you with this, like for example Google Keyword Tool.
A backlink is created when a link to your site appears on another site. You can comment on a blog in your niche and leave a link there. The number of backlinks has been a very important ranking factor since the beginnings of the Internet. However, with the constant algorithm updates, the quality of links has become more important than the quantity. Authority links are very valuable. Links can be “dofollow” or “nofollow”. Dofollow links pass the ranking value or “link juice” to the other site, so these links count as more valuable. The structure of links is important too. SEO experts don’t just build their links randomly, they create multi-tiered link pyramids which pass the link juice from one tier to another and finally to the main site. A bunch of spammy links won’t help you and might even decrease your site’s rankings. A good strategy for a beginner is to build a link or two per week manually, posting on blogs about topics similar to the topic of your website. The key here is consistency – it will create a natural link profile. Later, you can increase the number of links you add per week and start to learn some more complex methods.
Because links can be built artificially, the search engines are now considering other ranking factors to be more and more important. Measuring “user experience” or “user satisfaction” is a relatively new concept. The algorithms notice how long your visitors stay on your site, do they return, do they click on different pages, etc. A site now needs to attract genuine interest to rank well. To achieve this, you would need some good and unique content. Then you can use some of the popular SEO WordPress plugins which can tell you what you need to edit to rank better. It is also important to know how you silo your site, which means how your pages link with each other within the site.
Social Media Signals
The value of social media signals is also increasing now. Shares, likes, tweets, retweets, followers, subscribers, views, pins are a sign that your site is real and that it is well accepted on the net. Social bookmarks are now an essential part of a good campaign. If you can manage to make your content go viral, it will bring you traffic for some time, without any further effort on your part, while helping your rankings as well.
Onsite vs Offsite SEO: What is the Right Mix?
Search engine optimization is a vital marketing tool that anyone running a business online should embrace to boost visibility and performance. Today, SEO marketing exists in two flavors namely offsite and onsite optimization, and each serves a different purpose and is important depending on the scale of operations of the business. Some businesses opt to use both while others choose one of these strategies. To get a clear picture of what motivates some businesses to go with offsite while others choose onsite SEO, it is vital to first understand the differences and how each works in the marketing process.
For onsite SEO, you make sure that all your pages, tags, titles and overall structure of the site are optimized to feature your target keywords. You should also ensure you have several inbound links from reputable websites (offsite SEO) to ensure your marketing targets a broader audience and to strengthen the approach used to reach the audience.
While implementing onsite SEO, you should make sure your keywords are utilized well throughout the site. However, also avoid keyword stuffing as this could affect the rating of your pages on Google and sometimes leads to bans. Blasting pages with keywords shows a desperate attempt to reach the market and this is what Google and other search engines strive to curb in the spirit of maintaining a level playground for all marketers. Keywords can also be used in images, meta tags and descriptions, so when the description of your content shows up customers are able to get a glimpse of what you deal in.
On a regular basis, it is advisable to adjust and revisit your keywords to perfect their structure based on the changes that happen in the market. This is to maintain relevance and the power of the keywords and your content. One of the ways you can achieve more visibility using onsite SEO is having many pages to your site. You can embrace blogging in this case, so every time you publish a blog you will be giving your site a searchable and indexable page.
Offsite SEO is a bit trickier and calls for ongoing effort. All major search engines look for sites that link back to yours and the reputation of these sites counts when it comes to determining the position of your site. If the sites that link back to your site are reputable, you will stand a higher chance of getting your marketing to work and you can reach a wider audience. Your website is given priority on search engines, which increases chances of getting more visitors. Therefore, you should make sure that all sites that want to link back to you have quality content and a fairly good rating on search engines.
There are two ways through which you can implement offsite search engine optimization. The first option is publishing regular press releases and making sure they are search optimized and contain relevant links that point back to your website. You can then distribute the ready copies through sites like Business Wire or PR Newswire, which help by sharing the press release with all leading news outlets, which will then post your content regularly. Through this, you are able to generate highly reputable links that point back to your website, thereby boosting offsite SEO.
The other option you have for offsite search engine optimization is creating quality inbound links and guest blogging. For this, you should reach out to different blogs that you know your prospects already follow. You need to convince those editors by producing high quality and relevant content that reflects the theme of the blog.
How your Domain Name Will Impact SEO
While beginning brand new website site, the most crucial choices you’ve to create is selecting a domain name. That option may influence the website’s achievement in virtually every region, incorporated search engine marketing (SEO) and social-media-marketing (SMM). For a long time, research entrepreneurs and SEOs have frequently bought areas that included their specific keywords in order to assist in acquiring greater ratings on Google, Bing along with other search engines and also to improve CTRs. Several SEO strategists might buy precise fit areas (EMDs), that are areas that precisely fit the keyword they’re targeting.
The keyword within the domain’s clear presence was an element that is position. The clear presence of the keyword within the site inspired other webmasters to incorporate the keyword within the point text when connecting towards the site. However, in lighting of current Google improvements (particularly the “EMD update”), EMDs aren’t any longer as useful because they were in the past.
In light of the pattern since 2010 SEOs believe other along with EMDs keyword areas can become actually less helpful later on. This doesn’t imply that you need to fundamentally prevent or reject keyword areas, however it does imply that keywords shouldn’t function as the main element when selecting a website you think about.
Having a domain name that fits your goal keyword(s) has some advantages, but there’s a larger element you should look at: the brand ability of the site.
Your manufacturer is essential, as well as your domain name may be where your online manufacturer is likely to be constructed the basis. Your domain name is how customers determine and share remember will discover your organization online. In search engines and both social networking, the domain name may be the main method by where the hyperlink may direct which customers may determine.
The stark reality is that Google enjoys manufacturers though some entrepreneurs believe SEO is just about keywords and links. Google CEO Eric Schmidt stated “Brands would be the answer, not the issue. Manufacturers are the way you straighten the cesspool out. Manufacturer appreciation is actually hard wired. It’s therefore basic to individual lifestyle that it’s not going away.”
Customers should be ready to quickly remember your domain name/manufacturer. As Ashley Friedlein, Co-founder and boss of Econsultancy, stated, “Brand may be the sum-total of how somebody thinks a specific organization.” you’re able to just possess a sustained impact when they really remember you how individuals understand you.
Be related. Phrases have associations and implicit definitions; perform a study that is small to make sure that your preferred concept is communicated by your domain name. This is a fast and simple method to check a website name: operate a study with at least 100 people and visit Amazon Mechanical Turk. Simply supply your domain name (nothing otherwise) and have customers to speculate the goal of the organization. The reactions you obtain must offer useful insight into any definitions your site might indicate.
Your domain name should be simple to mean. Prevent frequently misspelled deliberate misspellings words and hyphens. A reliable expert should be sounded like by your domain name. Customers “demonstrate a definite choice today for reliability and reliability in a website name. Choosing a website name could be difficult as this study brief places it. Oftentimes the obvious brandable domains happen to be authorized and could be costly to buy. Put up together with your group to build up some ideas.
Among your advertising objectives ought to be to develop a unique manufacturer that sticks out from your own rivals. Begin by selecting a unique and distinctive domain name.
Keyword Density and its Importance for SEO
The subject of SEO can seem daunting to many people who don’t fully understand it, but it really isn’t as complicated as it first sounds. Yes, it contains many aspects, many of which can be confusing, but taking them one at a time makes it much easier to tackle. For example, keyword density. Though it is not as important as it used to be to achieve rankings, keyword density continues to be very significant for search engine optimization. In fact, it is still very important, because it could make or break your chances of achieving more visibility and rankings. So, let’s look at exactly what it is, why it is so important, and how you can use keywords correctly in SEO.
First, the simple part. Keyword density refers to the amount of times that the keyword appears on a page, divided by the total number of words on the same page. So, if you write a 200-word article and include the keyword 10 times, for example, that would result in a 5% density. The math? Keywords/Total words * 100. Really, there is no written rule for ideal percentage, but many experts say to aim around the 3% mark.
Crucially, it is worse to include the keyword too many times than it is using it too little. Using the word too much can jeopardize your SEO and stop your page ranking at all, because excess, unnatural overuse of the keyword is detected. The use of the keyword must be natural and not forced, otherwise your page will read like spam and we all know what happens to content that is detected as spam by the bots. It could even be blocked from showing up at all, and will certainly put off any readers that you do pull in. So, don’t cram in keywords, especially in places where they are not at all necessary. Use them, but use them naturally, and be very wary of where and how many times. Quality is more important than quantity when it comes to keyword density in SEO.
Spread out the use of the keyword. Only including it in one block of the page text, for example, could harm page rankings. The ideal is to spread it out, in titles, introductions, in permalinks, as an anchor text for any images included on the page. Put it at the start, middle and end of the article, for example, but only once. If you’re not sure how to keep track of your usage, you can download an tool to help, for example a WordPress SEO plugin which can check keyword density as you write and highlight the keywords for editing purposes.
White vs Black Hat SEO: What’s the Difference?
For those who are into SEO marketing, you would want to embrace strategies that offer results and are responsive to your needs. Some of the options available include black hat and white hat SEO, which have different techniques and benefits as well as challenges. While choosing which to use to market your site, you should consider the potential risks and benefits and weigh your priorities. To do this you need to understand how both technologies work and here is a review of each to help you make a better choice.
Black Hat SEO
The first technique you can use is black hat SEO. In this technique, your main target is search engines with an aim of achieving higher rankings while breaking search rules. This technique does not factor in the human aspect of marketing, so all the strategies applied are to ensure the website claims a better ranking without necessarily having to follow the long and costly procedure of using human traffic. There are several risks that come with using black hat SEO, which include the risk of having your website flagged and banned by Google and other search engines. So, when implementing black hat SEO, you should be prepared for anything that could happen in the process like getting your site removed from indexes and banned.
Some of the tricks applied in black hat SEO include keyword stuffing, hidden texts, content spamming through blogs, and link farming. The penalties put by most companies for such actions could have your business grounded and regaining the power to market through the search platforms could prove futile.
White Hat SEO
On the other hand, white hat SEO focuses on human traffic and using the long and expensive process of marketing with an aim of attracting the target audience. It does not focus much on the search engines and the results achieved are meant to boost the ranking of the site after a period of time interacting with clients. Therefore, this comes with fewer risks as you are not going to break any rules set by search engines. The biggest challenge is overcoming the competition you will get from established companies and those that use dubious tricks like black had SEO. You have to invest more and work harder to achieve the ranking you need to take your company to the next level.
To achieve success through white hat SEO, you need to craft high quality content, which shows search engines that you have unique pages and you stick to appropriate display of content. You can research keywords to see which are used in the categories of both short and long tail. Your content and keywords must be relevant to the site. Also make sure to update content regularly since the more content-rich your site is, the more valuable it appears before search engines and webmasters. Crafting high quality content is time consuming but the results you achieve are long lasting and come with far more benefits than when you opt for black hat SEO techniques.
You Can Easily Get a Featured Snippet on Google Search Results
You could turn your dream of having more visibility, clicks and a higher rate of conversion into reality. It’s as simple as finding out what Google users are looking for and providing it! When users type a question on Google, the search engine automatically detects pages that accurately answer the query and displays the most relevant answer as a featured snippet. Here’s what you can do to increase your odds of getting a featured snippet.
You can’t provide relevant answers if you don’t know what questions people are asking. To increase your chances of getting a featured snippet, you should as far as possible understand who uses Google search engine and what questions they are asking. Studies show that most people will use phrases like “How to” and “How do/ does” when conducting searches. You should keep this in mind when choosing keywords.
Before developing a plan, audit your current SEO campaign’s keywords and find out how many terms are based on questions. You could also find out where you rank and if the information you’ve provided is structured properly. This will enable you develop a content reoptimisation plan that’ll be suitable for users seeking answers.
Give direct answers
After selecting keywords, provide a direct answer that Google and the users can clearly understand. This will increase odds of it being featured as a snippet. You could do this by:
- Identifying a question that people in your market area frequently ask
- Providing a direct answer to the query
- Offering more helpful information to the user
- Making it easy for Google to find the content
The Answers Should Be Elaborate
The answer that you give should be explicit. You can do this by breaking down steps into small parts, using a lot of media, and answering questions in a manner that even a beginner in your niche would understand. Giving a comprehensive answer is important because Google’s algorithms trace pages that best answer the users’ questions.
Your answer is more likely to be featured as a snippet if it is between 40 to 50 words. If the content is too long, it might not fit the answer box. If you have to provide more information, you could provide it as a summary, list or in a table. This will help Google find and display the information as a Featured Snippet.
A question and answer section is very important
To get more Featured snippets, add a separate section on your website to provide commonly asked questions and their answers. You could put related questions in the same section with their answers. A keyword research tool will come in handy to find such questions. If the page has many questions, it is likely to be featured as a snippet.
Optimising your content will ensure that you get more visibility. So make it a regular practice in your organisation to have an edge over competitors. Getting featured snippets is a good way to start.
Why go to the effort of White Hat SEO?
Deciding to work with organizations that use white hat SEO techniques is the best way to go for online businesses. White hat SEO services allow businesses to gain more conversions while keeping their reputation intact.
White hat SEO fundamental guide on white hat SEO Services
Optimizing a business website for the search engine consists of only one aspect of a website’s SEO promotion. The off-site optimization efforts, also referred to as link building is also important. However with many people engaging in search engine optimization When you do that, however, you could be risking your business to be rendered unethical with your use of ill-advised systems. Businesses that desire to maximize the use of SEO should hence focus on white hat SEO tactics to bring their promotion to the next level.
New businesses, or those that do not know the ways of search engine optimization, may be confused as to what they must be looking into all through their search. To put it simply, links are the foundation of what SEO is all about. Hence, every business should concentrate on obtaining quality links. However, you will no doubt come across an unethical online marketing company along the way which will concentrate on attaining a high volume of links that are not useless, though can put the business’ reputation on the line.
White hat SEO services recommended for business owners when comparing friendly SEO providers:
The first service to look at is article marketing. Article marketing is basically the bread and butter of search engine optimization. Some years ago, link builders could get away with keyword stuffed content, Although since Google released the Panda as well as the Penguin updates, many sites lacking quality content suffered terrifically. Currently, web users are looking for quality content which provides value to their search. Therefore, ethical SEO practices which involve an appropriately optimized content are the best way to go.
The second SEO service strategy is the creation of business and social network profiles used by a reputable and also ethical online advertising company. This is an unbelievable way to determine a business’ brand name and allow prospects to set up trust, based on credibility as well as the merit of individuals behind that company.
The third strategy is referred to as blog commenting. This is also an integral part of right SEO practice, though this strategy has been used for black hat SEO methods in modern years. Ethical link building techniques, therefore, concentrate on industry links and as well authority sites which help create credibility to the business being marketed, whereas at the same time contributing to the network or even blog.
The other acceptable and notable techniques which are considered Google friendly SEO consist of the following: online press releases, video marketing, website submission to industry associations, and also the use of infographics. To obtain maximum results, these strategies are used together with each other. When selecting an online marketing company to employ for your business’ search engine optimization, you need to take the time to look at the tactics they are using. It may take up more of your time although the extra effort can impact the business’ advertising efforts in a constructive way.
Top five reasons why using white hat SEO is so important
When it comes to link building, meta tagging, and increasing your page rankings via Google or Yahoo or any other search engine optimization website, hiring a professional search engine optimization company is important. However, it is also important that you choose search engine optimization professionals that only engage in white hat SEO practices. Why use white hat SEO when trying to boost your business’s online visibility and gain new customers?
One of the biggest reasons why you should use white hat SEO may be as these types of good search engine optimization practices and methods are good ways to get your website or web pages ranked by Google. It is a natural way to gain better web page rankings should algorithms change. For instance, updated Google algorithms may increase or decrease ever so slightly a website’s web pages naturally.
White hat SEO is ethical and an easy way to boost rankings
A true search engine optimization rating should be based on the quality of content, not whether the person posting the content has money to buy a better page ranking status. By using ethical search engine optimization methods, you do not have to worry about getting penalized by Google for having questionable methods or using methods that do not encourage natural link building, meta tags, and backlinks.
While SEO may seem hard to someone who is not a professional and who doesn’t study SEO regularly so that they know current trends, search engine optimization is not rocket science. Some search engine optimization specialist will try to tell you SEO is hard. It’s not, it requires a lot of experience and know-how about the field. For experts who know what they are doing, adding search engine optimization is not as time-consuming as business professionals may think. This is because experts are used to using search engine optimization every day in website redesigns and other means.